About us
The loyalty experts
Helping brands connect with people that matter the most - their customers, employees and partners.
CORA group
Stronger together
CORA Loyalty is a team of loyalty experts brought together under one roof - Vanson Technologies, Carlson Marketing Solutions and RewardOps. Each of us has a strong legacy in the loyalty space, and now, as part of the CORA Group, we’ve joined forced to offer something even more powerful.
From strategies to creative program design, rewards, fulfillment, technology, communications and data-driven insights, we have the tools and platforms to make loyalty programs thrive.
What’s makes us different is how we’ve come together - CORA Group seeks out leading companies and gives them the tools and resources to grow. CORA buys to build and invests in companies for the long haul, giving us the freedom to stay true to who we are, while gaining the support and shared knowledge of a larger group. It’s about growth, collaboration and creating something stronger together.
From strategies to creative program design, rewards, fulfillment, technology, communications and data-driven insights, we have the tools and platforms to make loyalty programs thrive.
What’s makes us different is how we’ve come together - CORA Group seeks out leading companies and gives them the tools and resources to grow. CORA buys to build and invests in companies for the long haul, giving us the freedom to stay true to who we are, while gaining the support and shared knowledge of a larger group. It’s about growth, collaboration and creating something stronger together.
Industry leaders united
Bringing together top loyalty experts to deliver smarter solutions.
Empowered to succeed
Empowered by CORA Group’s long term vision and support.
End-to-end expertise
From strategy to rewards and tech, we cover the full loyalty journey.
Here to stay
Built on a “buy and hold” model that prioritizes growth and stability.
Why CORA Loyalty
Core values
Customer first
We design with people in mind. Every solution is intuitive, impactful and made to matter.
Innovation
We’re always chasing what’s next - exploring new tech, embracing change and delivering fresh ideas to keep ahead.
Integrity
We do what’s right - always. Honestly, transparency and accountability shape every relationship we build.
Flexibility
Every challenge is different - and so are our solutions. We adapt fast and shape our approach to meet every challenge.
Collaboration
We foster genuine partnerships grounded in shared goals, mutual respect, and open communication.
Results
We don’t just talk impact - we deliver it. Every move is backed by data, insight and our goal to deliver value.
Story
Our journey
Each achievement reflects our commitment to excellence and growth.
1938
Carlson Marketing was founded.
1997
Vanson Technology founded.
2013
RewardOps was incorporated.
2020
Jonas Software acquired RewardOps, marking its 100th acquisition.
2022
Jonas Software launched CORA Group, a new portfolio focused on acquiring and growing software businesses in the Loyalty space.
2024 · March
CORA Loyalty Group acquired Vanson Technology Services.
2024 · July
CORA Loyalty Group acquired Carlson Marketing Solutions.
Leadership
The team
Denis Brosnan
Portfolio CEO of CORA Group
Beth McCoy
President of CORA Loyalty
Our success so far...
30+
Countries worldwide
50M+
Loyalty members
36
Years of experience
100+
Loyalty experts