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Loyalty Program
Article
Strategic Loyalty Engines: Why the Average Customer Doesn’t Exist
Strategic Loyalty Engines are the sophisticated decision-making engines that form the core of modern loyalty programs.
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Blog articles

Insights and trends

Brands shift from points to storytelling, building emotional loyalty through narratives that foster deeper connections beyond simple transactions.
Gamification
Article
Beyond gamification: How brands are winning hearts
Great narrative loyalty needs personal stories, emotional milestones & authenticity - but risks like fatigue, privacy, and fake storytelling loom.
Gamification
Article
Beyond gamification: The challenges of building better loyalty programs
Some airlines enhance loyalty despite pressure - offering fairer rewards, broader partners, and transparent value, treating loyalty as a long-term asset.
Loyalty Program
Article
Airline loyalty: Airlines that are bucking the trend
Airlines face pressure to cut loyalty perks, with some devaluing rewards for short-term gains while others invest to build long-term customer trust and value.
Loyalty Program
Article
Airline loyalty: Why airlines are devaluing programs
Airlines cut loyalty value via higher redemptions, fewer perks, complex rules & short notice, while elites get protections; regulators step in.
Loyalty Program
Article
Airline loyalty: Airline program devaluation levers
Game-inspired components are leveraged to drive behavior, functioning as a significant resource across multiple Industries
Gamification
Article
Gamification in loyalty programs
In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest.
Security
Article
Member verification for canadian loyalty programs
Delivering a seamless omni-channel experience across all platforms lays a solid foundation for profound customer loyalty.
User Experience
Article
The future of customer loyalty: Orchestrating seamless omni-channel experiences
As loyalty programs continue to evolve, a big question arises: Are loyalty points becoming more disposable?
Loyalty Points
Article
Are loyalty points really a more disposable currency?
In the ever-evolving landscape of customer loyalty, "Pay with Points" has emerged as a buzzword deserving closer examination.
Loyalty Points
Article
The evolution of "pay with points": Beyond the buzz
This article explores six essential areas where data analysis can optimize redemption.
Redemption
Article
Optimizing redemption through analytics: Six key focus areas