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Gamification

Article

Beyond gamification: How brands are winning hearts

Brands shift from points to storytelling, building emotional loyalty through narratives that foster deeper connections beyond simple transactions.

Blog articles

Insights and trends

Great narrative loyalty needs personal stories, emotional milestones & authenticity - but risks like fatigue, privacy, and fake storytelling loom.

Beyond gamification: The challanges of building better loyalty programes

Airlines face pressure to cut loyalty perks, with some devaluing rewards for short-term gains while others invest to build long-term customer trust and value.

Loyalty Program

Airline loyalty: Why airlines are devaluing programs

Airlines cut loyalty value via higher redemptions, fewer perks, complex rules & short notice, while elites get protections; regulators step in.

Loyalty Program

Airline loyalty: Airline program devaluation levers

Some airlines enhance loyalty despite pressure - offering fairer rewards, broader partners, and transparent value, treating loyalty as a long-term asset.

Loyalty Program

Airline loyalty: Airlines that are bucking the trend

Game-inspired components are leveraged to drive behavior, functioning as a significant resource across multiple Industries

Gamification in loyalty programs

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest.

Member verification for canadian loyalty programs

Delivering a seamless omni-channel experience across all platforms lays a solid foundation for profound customer loyalty.

User Experience

The future of customer loyalty: Orchestrating seamless omni-channel experiences

As loyalty programs continue to evolve, a big question arises: Are loyalty points becoming more disposable?

Are loyalty points really a more disposable currency?

In the ever-evolving landscape of customer loyalty, "Pay with Points" has emerged as a buzzword deserving closer examination.

The evolution of "pay with points": Beyond the buzz

This article explores six essential areas where data analysis can optimize redemption.

Optimizing redemption through analytics: Six key focus areas

Case studies

Our success stories

Channel Incentive

Rewarding salon partners to strengthen cross-brand loyalty

A channel incentive program for a global tire manufacturer, to engage dealers and salespeople and drive sales and participation.

Channel Incentive

Incentivizing tire dealers to boost sales of promoted brands