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Customer Advocacy

Article

Your email open rates may be lying to you

Open rates mislead; real loyalty shows in advocacy, referrals, voluntary growth, and retention through friction - not clicks.

Blog articles

Insights and trends

Game-inspired components are leveraged to drive behavior, functioning as a significant resource across multiple Industries

Gamification in loyalty programs

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest.

Member verification for canadian loyalty programs

Delivering a seamless omni-channel experience across all platforms lays a solid foundation for profound customer loyalty.

User Experience

The future of customer loyalty: Orchestrating seamless omni-channel experiences

As loyalty programs continue to evolve, a big question arises: Are loyalty points becoming more disposable?

Are loyalty points really a more disposable currency?

In the ever-evolving landscape of customer loyalty, "Pay with Points" has emerged as a buzzword deserving closer examination.

The evolution of "pay with points": Beyond the buzz

This article explores six essential areas where data analysis can optimize redemption.

Optimizing redemption through analytics: Six key focus areas

Case studies

Our success stories

Channel Incentive

Rewarding salon partners to strengthen cross-brand loyalty

A channel incentive program for a global tire manufacturer, to engage dealers and salespeople and drive sales and participation.

Channel Incentive

Incentivizing tire dealers to boost sales of promoted brands