Resources

Quick links:
Blog | Case studies
Featured
Loyalty Program
Article
Loyalty fails when treated as a cost centre
Why loyalty programmes underperform: the cost centre mindset starves the investments that compound over years.
Read more
Blog posts

Insights and trends

Great narrative loyalty needs personal stories, emotional milestones & authenticity - but risks like fatigue, privacy, and fake storytelling loom.
Gamification
Article
Beyond gamification: The challenges of building better loyalty programs
Brands shift from points to storytelling, building emotional loyalty through narratives that foster deeper connections beyond simple transactions.
Gamification
Article
Beyond gamification: How brands are winning hearts
Some airlines enhance loyalty despite pressure - offering fairer rewards, broader partners, and transparent value, treating loyalty as a long-term asset.
Loyalty Program
Article
Airline loyalty: Airlines that are bucking the trend
Airlines cut loyalty value via higher redemptions, fewer perks, complex rules & short notice, while elites get protections; regulators step in.
Loyalty Program
Article
Airline loyalty: Airline program devaluation levers
Airlines face pressure to cut loyalty perks, with some devaluing rewards for short-term gains while others invest to build long-term customer trust and value.
Loyalty Program
Article
Airline loyalty: Why airlines are devaluing programs
Game-inspired components are leveraged to drive behavior, functioning as a significant resource across multiple Industries
Gamification
Article
Gamification in loyalty programs