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Customer advocacy
Article
Why emotion doesn't fit in a spreadsheet
Emotional connection drives loyalty, but only transactional data gets measured, funded, and prioritized. Here's why that's backwards.
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Blog posts

Insights and trends

Game-inspired components are leveraged to drive behavior, functioning as a significant resource across multiple Industries
Gamification
Article
Gamification in loyalty programs
In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest.
Security
Article
Member verification for Canadian loyalty programs
Delivering a seamless omni-channel experience across all platforms lays a solid foundation for profound customer loyalty.
User experience
Article
The future of customer loyalty: Orchestrating seamless omni-channel experiences
In the ever-evolving landscape of customer loyalty, "Pay with Points" has emerged as a buzzword deserving closer examination.
Loyalty points
Article
The evolution of "pay with points": Beyond the buzz
This article explores six essential areas where data analysis can optimize redemption.
Redemption
Article
Optimizing redemption through analytics: Six key focus areas
As loyalty programs continue to evolve, a big question arises: Are loyalty points becoming more disposable?
Loyalty points
Article
Are loyalty points really a more disposable currency?